BEGIN:VCALENDAR
VERSION:2.0
PRODID:ics.py - http://git.io/lLljaA
BEGIN:VEVENT
DESCRIPTION:In this talk\, Professor Edgar Gonzalez presented the global ambitions of the Netherlands-based innovative bicycle company VanMoof. It was emphasized that even a strong product\, an eye-catching website\, a revolutionary approach\, and five-star service can put the entire experience at risk if communication with the end user—the final link in the chain—is not effective.\r\n\r\nThe competitive advantages and innovations introduced by VanMoof to maintain user engagement were examined\, and key challenges affecting brands’ global visibility were discussed. Additionally\, the role of design as a competitive advantage and the benefits of integrating it into the early stages of any venture were explored.
DTEND:20190927T235900Z
ORGANIZER;CN=Turkey Design Council:mailto:Turkey Design Council
DTSTART:20190927T000000Z
SUMMARY:Master Class: VanMoof\, Thinking Outside of the Box
UID:cb1a1f8a-daab-43d4-8246-bf50696b09e1@cb1a.org
END:VEVENT
END:VCALENDAR