In this Design Business Case, Professor Edgar Gonzalez will explore the case of VanMoof an innovative Bicycle company based in the Netherlands with global aspirations. A killer product, a star website, a revolutionary approach, and a star service all get trashed when the last link of the chain does not belong to your control and compromises the whole experience. In an interactive format we will walk through each of the competitive advantages and innovations that van Moof brought to the market, and discuss how one of the biggest problems compromise the global star. The workshop is suitable for anybody involved in any kind of enterprise, takeaways include a vision on how Design can provide a competitive advantage and the pros of integrating design from an early stage in any endeavour.
None